LinkedIn has over 7 million members in Australia and 364 million members in over 200 countries worldwide. (Source: LinkedIn.)
In 2014, LinkedIn was rated as the 2nd most popular social media platform in Australia (Facebook came in at number 1.)
The same survey concluded that those Australians most likely to use LinkedIn are the full-time employed and those with higher socio-economic status. (Source: Frank Media)
Most businesses say finding time for online marketing is a big challenge, but there are some good reasons to spend time on LinkedIn.
The 3 main reasons why LinkedIn is a powerful marketing tool for small business are:
1. Media exposure
Media exposure is critical for raising brand awareness. Traditional methods of hiring PR or buying advertising space costs $$$. Luckily, a large percentage of journalists and editors are on LinkedIn allowing you to tap into potential editorial or exposure for free!
LinkedIn can help you to foster strong partnerships with other businesses that offer complimentary products or services to your own business. If you are strategic when forming these partnerships, you will receive referrals and significantly increase your client base.
Regardless of industry, LinkedIn is a powerful tool for finding clients. Using LinkedIn as a marketing tool can help you to get your product or service in front of the decision makers that your business is looking for. Put simply, LinkedIn is a platform that allows you to find, connect and build relationships with clients.
LinkedIn is a powerful marketing tool for small business and it might give your business the online presence that it needs to increase exposure and ultimately, revenue.