Crafting words to build your business online.

Author Archives: Helen Andrich

How to write a blog in 10 easy steps

At Verb, we are always going on about blogging, because we know blogging helps businesses generate leads. This happens through: Remarketing on social media. Improving Search Engine Optimisation (SEO). Developing credibility. Becoming an industry leader. Click here for more good reasons! We also speak with business owners who tell us they find blogging time consuming and challenging. This is why we’ve decided […]

Why remarketing on Facebook improves ROI

Every business owner wants to improve ROI by increasing profitability and minimising expenditure. Remarketing on Facebook can help you achieve this goal. How? By reaching existing and potential customers in a cost effective way. And by increasing your brand awareness. Below are 5 more reasons why remarketing on Facebook will improve your ROI. 5 reasons why remarketing on […]

3 reasons why LinkedIn is a powerful marketing tool for small business

LinkedIn has over 7 million members in Australia and 364 million members in over 200 countries worldwide. (Source: LinkedIn.) In 2014, LinkedIn was rated as the 2nd most popular social media platform in Australia (Facebook came in at number 1.) The same survey concluded that those Australians most likely to use LinkedIn are the full-time […]

Why blogging is important for small business

Small businesses that blog get 55% more website visitors, 102% more Twitter followers, and 126% higher lead growth than non-blogging businesses (Source:ThinkCreative). In addition, the benefits you experience actually increase with your publishing frequency. If you have been thinking about incorporating a blog into your marketing strategy here are 4 reasons that might make that […]