Crafting words to build your business online.

Bad social media for business

Robinson Sisters

Some of you may have noticed a distinct spike in Verb’s Facebook audience recently. I have been mulling over what to do about this situation, and I have decided to just come clean.

My sister went too far on Fiverr

The ‘situation’ in question involves my 16-year-old sister Naomi, Fiverr and 1,000 Likes.

For those of you unfamiliar with Fiverr…

It’s an online services program that allows you to buy a range of useful and not so useful things. For example, 1,000 Likes to your Facebook page. Or as it seems, anyone’s page, as my sister somehow managed to buy Likes for Verb. (See evidence below.)

Social media for business the wrong way
Social media for business the wrong way

Then and now

Verb used to have just over 300 genuine, honest to goodness ‘Likes’. Now we have a bunch more, thanks to a dodgy move by my sister.

Although my social media presence is fairly low-key, I do live by what I tell my clients. The first and most important practice? Don’t buy Likes. This is why I’m coming clean.

I’m not talking about boosting your Facebook page to attract friends of friends or people in your target audience. I’m talking about paying people with no interest in your service to Like your page.

Like Alanis Morissette, but actually ironic

The irony is not lost on me. I am a writer and social media consultant who strongly advises my clients against buying Likes. The other thing I tell my clients is that honesty and transparency in social media marketing is vital. Hence this blog.

So after a chuckle and a few words I won’t repeat, I decided it would be a shame to waste a good lesson on social media for business.

That’s why I’m leaving you with 5 reasons why you shouldn’t buy Facebook Likes for your business page.

  1. Facebook for business is about connecting with prospective customers. People who Like your page without an incentive are not prospective customers.
  2. Only around 15% of your Facebook ‘Likers’ will see what you post. Facebook does this so users are not inundated with marketing. As a result, more irrelevant ‘Likes’ means the reach of your posts dissipates even more.
  3. Having 100 people engaged on your Facebook page is arguably more effective than having 1,000 people who are not. Likes do not indicate the success of a social media strategy – reach and engagement does. (More on this later!)
  4. Good businesses should be built on integrity and transparency, especially in an online world where consumers have the freedom to say what they feel. (And so they should!)
  5. Buying Likes will not increase sales or profits for your business. More and more people know when it’s happening, and it is not a respected move. Tony Abbott knows this first hand! (Read the full story here.)

Oh, and just one more thing, this is my sister dressed as David Bowie. I consider it my revenge. Although I don’t think she will be embarrassed, since she honestly looks pretty cool.

The social media destroyer
The social media destroyer

Bye-bye for now.

Sarah and the Verbymites.