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Category Archives: Social Media for Business

Why remarketing on Facebook improves ROI

Every business owner wants to improve ROI by increasing profitability and minimising expenditure. Remarketing on Facebook can help you achieve this goal. How? By reaching existing and potential customers in a cost effective way. And by increasing your brand awareness. Below are 5 more reasons why remarketing on Facebook will improve your ROI. 5 reasons why remarketing on […]

3 reasons why LinkedIn is a powerful marketing tool for small business

LinkedIn has over 7 million members in Australia and 364 million members in over 200 countries worldwide. (Source: LinkedIn.) In 2014, LinkedIn was rated as the 2nd most popular social media platform in Australia (Facebook came in at number 1.) The same survey concluded that those Australians most likely to use LinkedIn are the full-time […]

Bad social media for business

Some of you may have noticed a distinct spike in Verb’s Facebook audience recently. I have been mulling over what to do about this situation, and I have decided to just come clean. My sister went too far on Fiverr The ‘situation’ in question involves my 16-year-old sister Naomi, Fiverr and 1,000 Likes. For those […]