I’ve been talking a lot about Panda 4.1 and how it gives small to medium sized businesses an advantage in the search engine optimisation race.
If you don’t know what SEO is head here for a rundown.
If you do and you’re an SME, you may be interested in hearing what Pandas have to do with boosting your website ranking.
What is Panda 4.1?
Panda 4.1 is the name of one of Google’s most recent algorithm upgrades. Yes, the biggest search engine in the world constantly works on new ways to answer your search queries better.
These days, Google is paying close attention to ‘long-tail search queries’. In the old days, we’d optimise a blog or web page for a simple search term like, ‘Photographer Perth’. Okay, we may still do this.
But now Google has realised that we humans are far more specific about what we want. This is why ‘long-tail search queries’ matter now.
Here’s what one looks like in its natural habitat:
Why long-tail search queries are good for SEO copywriting
Now Google has adapted to more sophisticated search queries, businesses who didn’t have a chance ranking for competitive terms like ‘Property Perth’ can sneak onto page 1 by focusing SEO copywriting on more specific terms. (Like my dachshund example!)
The beauty of this is that businesses are now able to more effectively connect with niche prospective buyers. Writing content specifically for niche buyer groups has many benefits. Just some are:
- If you offer niche groups a solution that no one else appears to address, they are likely to use your product or service.
- Niche terms are easier to rank for on Google.
- Even if your target audience only amounts to 1% of online shoppers in WA, that’s still a lot of people.
- Better yet, you’re tapping into this audience in a targeted way, so you’re more likely to connect with qualified buyers.
Straight from the horse’s mouth, as in Google’s mouth
The other great thing about Panda 4.1 is that Google is now rewarding quality, relevant content from small to medium sized websites.
I noticed the benefits of this recently with my own blog. (Read about what I did here!)
Google said that the algorithm update would impact around 3 to 5% of Google searches, with a ‘greater diversity of high-quality small and medium sized sites ranking higher’.
(Here’s a link to my source.)
How your small business can benefit
So what’s the upshot? Simply posting quality, relevant content regularly can have a major impact on your website ranking. I love this, because content is not something that costs you much. Just writing 1 article per week could potentially make a difference, if you put effort into making the content worthwhile. And by worthwhile I mean words your target audience is truly interested in reading.
I’ll be blogging soon about how to write engaging blog content, as I have a great method of finding information relevant to any industry.
In the meantime, you may like to check out my other blogs, which offer tips on publishing your own business blog.
Sarah and the Verbymites